Two start-ups with be opening pop-up shops on Newbury Street for the Boston Marathon. Each shop wants to take advantage of the large amounts of people that will be in the area for the weekend.
Janji is a running apparel company that is based in Brookline, and Perfect Fuel Chocolate makes raw chocolate energy snacks and is based in the Seaport District. Both companies believe this is the perfect opportunity to build brand awareness and they will be located in front of the Johnson Paint Co. on Sunday and Monday.
‘“Boston’s is not the biggest marathon in the world, but it’s the most historic and competitive. People who come in identify themselves as runners,” said Janji co-founder Mike Burnstein.’
Burnstein will also be running in the marathon to raise money for an organization that makes irrigation pumps for Kenyans to have better access to water.
Perfect Fuel Chocolate currently sells chocolate with ginseng, called Perfect Fuel Endurance, to over 70 stores in New England, New York, and California. They will soon debut two more chocolate varieties.
The stores will be open from 10am-8pm Sunday and 10am-5:30pm on Monday. (bostonherald.com)